Premium Outlets to be opened in Malacca

After the successful opening of Johor Premium Outlet, there are plans to open two more Premium Outlets in Malacca and also Sepang.

Two new Premium Outlets will be set up in Malacca and Sepang soon, said Tourism Minister Datuk Seri Dr Ng Yen Yen.

She said the Johor Premium Outlet (JPO) has far surpassed its expected tourist arrivals and the setting up of similar outlets in Malacca and Sepang would definitely boost tourist spending figures in the country.

“JPO has managed to attract more than one millions visitors since it opened in December, with 80% of them being domestic tourists,” she said after attending a briefing session and visiting the outlet in Kulaijaya here Sunday.

She said the outlet in Johor itself would help boost tourist spending in the country.

“In 2011, 30% of tourism expenditure was channeled to shopping and this is an increase of 3% from the previous year.

“We expect this number to continue to increase and we target expenditure for shopping to be up to 38% by the year 2020,” she said.

The Premium Outlet offers high-end branded labels at discounted rates.

Via TheStar.

Two new Premium Outlets will be opened in Malacca and Sepang soon, said Tourism Minister Datuk Seri Dr Ng Yen Yen.

She said the Johor Premium Outlets (JPO) has surpassed its expected tourist arrivals and the outlets in Malacca and Sepang would do the same for tourism revenue.

“JPO has attracted more than one millions visitors since it opened in December, with 80% of them being domestic tourists,” she said after attending a briefing session and visiting the outlet in Kulaijaya yesterday.

She said the Johor outlet helped boost tourist spending in the country and the Malacca and Sepang outlets would eventually contribute as well.
On a tour: Ng visiting the Johor Premium Outlets in Kulaijaya, Johor yesterday.

“In 2011, 30% of tourism expenditure was channeled to shopping an increase of 3% from the previous year. We expect this number to continue to increase and we target expenditure for shopping to be up to 38% by the year 2020,” she said.

Ng said some of the initiatives taken by the ministry to encourage spending among tourists was to control the pricing of goods, offer special discounts and also increase the variety of brands and goods in the country.

“Other than that, we are also working with the Tourist Guides Association to ensure that they are updated with the latest tourism products in the country.

“Our tour guides have to go through a six-month course before being allowed to be a guide but this is not enough,” she said, adding that they have to log on to the tourism website and constantly keep themselves updated.

Meanwhile, she said the Tourism Ministry would be contributing RM100,000 to the Johor Baru Chingay Parade which was recently gazetted as a national heritage by the Government.

“We will also include this event in the Malaysian National Tourism Calendar which will be promoted throughout the world.”

Via TheStar.

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